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FinTech · Digital Legacy

Pathfinder — Manage Digital Life After Death

A guided dashboard for families navigating loss across fragmented digital and financial systems.

Role
UI/UX Designer · Research · Strategy · System Design
Team
Earth Strategist
Duration
6 Months
Status
Completed
FigmaMiroAdobe SuiteChatGPTPerplexityGoogle Forms
Pathfinder — Manage Digital Life After Death hero visual
Problem

Grieving families navigate fragmented legal, financial and digital systems during emotional trauma. Existing tools store information — none guide families through the post-loss journey end-to-end.

Outcome

A single guided dashboard that turns dozens of disconnected post-loss tasks into one calm, grief-aware flow.

6+
Existing platforms benchmarked
9
Lenses applied across the design
7
Indian languages considered for future localization
3
Core end-to-end flows
History

What was happening before this project.

Before: Families had to manually manage dozens of disconnected digital accounts, financial services, subscriptions and personal data. Every institution had its own procedure and most families had no record of the deceased's digital assets.

Why it mattered: Money continued leaking through auto-debits and subscriptions. Families lost access due to OTP/2FA. Legal processes became overwhelming. Memories risked being permanently lost. Admin work compounded grief.

What triggered the solution: Research showed families facing locked smartphones, OTP failures, unknown accounts, continuing EMIs, forgotten subscriptions and repeated paperwork — all while emotionally exhausted.

Who was affected
Recently bereaved family membersSpousesParentsAdult childrenDigital executorsFinancial advisorsLegal executorsBanksInsurance companiesTelecom providersExtended family
Geography

The user, their context, and where the problem lives.

Target user
Recently bereaved family member responsible for managing a loved one's digital and financial life.
Age
25–55 years
Role / background
Son/Daughter · Spouse · Parent · Tech-savvy family member · Legal executor
Location
Urban and semi-urban India — at home, hospitals, funeral arrangements, bank branches, government offices
Device
Android & iPhone (smartphone primary); occasional laptop
Digital comfort
Medium — regular WhatsApp/UPI/banking/email users, but unfamiliar with digital inheritance or legal workflows.
Market context
FinTech · Digital Legacy · Estate Management · Digital Asset Management · Personal Finance · AI-assisted Guidance
Where the problem happens
Across banks, insurance, telecom, social media, email, cloud storage, subscriptions and government offices.
Physics

Mechanics — the journey, tasks and information architecture.

Main journey

Loved one passes away → Family collects phone & documents → Attempts to discover accounts → Faces OTP/password barriers → Identifies liabilities → Uploads legal documents → Stops financial leaks → Transfers / closes accounts → Preserves memories → Achieves closure

Top user tasks
  1. 1.Discover all digital accounts
  2. 2.Stop financial leakages — auto-debits, EMIs, subscriptions
  3. 3.Complete legal documentation with minimum effort
Friction points
  • Unknown accounts
  • OTP dependency
  • Multiple institutions
  • Repeated paperwork
  • Legal confusion
  • Emotional overload
  • Lack of guidance
Information architecture
HomeDigital Life MapFinancial AssetsSocial AccountsDocumentsAI CompanionFinancial Leak DetectorNomineesDigiWillHelp & Support
Flow

Login → Enter mobile/email → Upload death certificate → Generate Digital Life Map → Review accounts → Detect financial leaks → Follow AI guidance → Complete tasks → Track progress → Closure.

Where users got stuck
  • Discovering accounts
  • OTP verification
  • Knowing legal requirements
  • Deciding what to delete
  • Family disagreements
  • Understanding what to do first
What I simplified
  • One dashboard
  • One document upload
  • One AI guide
  • One progress tracker
  • One financial overview
Chemistry

Emotions, trust and the felt experience.

Before — how users felt
ShockAnxietyHelplessnessConfusionEmotional exhaustion
Target emotion
CalmGuidedSafeReassuredIn control

Fears & frustrations: Fear: 'I'll lose something important.' Confusion: 'What should I do first?' Frustration: 'Why does every company ask for different documents?'

Trust issue: Users feared sharing sensitive documents, losing memories, making irreversible mistakes, and choosing the wrong legal action.

How design supported it: Grief-sensitive IA, soft tone copy, role-based verification gates, pause-and-return flows and AA contrast. Memories stayed opt-in — never forced on a grieving user.

Biology

Behaviors, workarounds, habits.

Repeated behavior: Users repeatedly checked SMS, scanned email, opened bank apps, Googled legal procedures, asked relatives for passwords and visited multiple institutions.

Workarounds users had
Searching notificationsGuessing passwordsReading Reddit/forumsCalling customer careRepeated branch visitsLeaving subscriptions active because they didn't know how to stop them

Habit loop: Trigger: notification or financial alert → Manual search → Confusion → Delay → More financial leakage.

Behavior to change: Move from reactive searching to guided completion — users always see 'Here's your next step.'

New feedback loop: Complete task → Progress increases → Confidence increases → System recommends next action → User completes another → Movement toward closure.

Mathematics

Proof, metrics and impact.

Research sample
30+ participants in primary research + 3 domain experts (grief & decision-making) + secondary research on digital legacy platforms, legal workflows, competitors and authentication models.
Usability test sample
Prototype stage — planned 5–8 representative users (bereaved family member, digital executor, financial adviser).
Task completion
Target: users complete their first urgent task (identify a financial leak or generate a proof pack) without external help. — Metric to be validated.
Time / effort reduced
Target: reduce manual account discovery and repeated document submissions via a centralized dashboard and upload-once management. — Metric to be validated.
Errors reduced
Expected: fewer missed subscriptions/accounts, reduced documentation mistakes, lower risk of forgotten liabilities. — Metric to be validated.
User confidence
Target: 4.5/5 confidence after guided onboarding and first critical task. — Metric to be validated.

"I don't even know what exists."

— Research participant
Impact
  • User: reduced cognitive load, faster discovery, lower leakage, better legal clarity, more confidence during grief.
  • Business: differentiates Pathfinder via a crisis-first, grief-aware experience; partnership opportunities with banks, insurers and legal services.
Metrics still to validate
  • First-task completion rate
  • Time to discover all linked accounts
  • Time to stop recurring payments
  • Document reuse success rate
  • Reduction in financial leakage
  • User trust score & emotional comfort score
  • NPS, SUS and overall task completion
Design Engineering

From ideation to design system.

  1. 01
    Discover — synthesised interviews & secondary research into 7 themes via affinity mapping
  2. 02
    Benchmark — audited 6+ platforms (IQ121, DGLegacy, Everplans, Yellow, WealthX, HereAfter)
  3. 03
    Define — framed three core flows: Asset Discovery, Secure Document Vault, Guided Execution
  4. 04
    Architect — IA, journey states, verification gates around nominee vs legal-heir clarity
  5. 05
    Design — visual system, recovery dashboard, recurring-payment helper, AI guide surfaces
  6. 06
    Prototype — Figma high-fidelity across 3 end-to-end flows, planned multilingual support across 7 Indian languages
  7. 07
    Refine — iterated tone, hierarchy and accessibility; usability testing planned next
Deliverables
ResearchCompetitor AnalysisAffinity MappingFlowsIAWireframesUIPrototypeDesign SystemUSP & Use CaseVisual Design JustificationCase Study
STAR

Situation · Task · Action · Result.

Situation

Grieving Indian families navigate fragmented legal, financial and digital systems with no end-to-end guide — losing time, money and memories during trauma.

Task

Translate grief-time pain points into core UX flows: asset discovery, document verification, nominee management, leak detection, AI guidance and step-by-step recovery.

Result

Proposed a single guided dashboard that organises fragmented post-loss tasks, surfaces silent financial leakage, and protects sensitive assets through role-based verification — keeping memories opt-in throughout.

Action
  • Synthesised 30+ user interviews, 3 expert interviews and 6 competitor audits
  • Designed grief-sensitive IA, components and high-fidelity Figma prototype
  • Championed accessibility — multilingual support, AA contrast, pause-and-return flows
Transformation

Before & after.

Before

Families piecing together accounts via SMS, guesswork and repeated paperwork while grieving.

After

One dashboard, one upload, one AI guide — a calm path through discovery, action and closure.

Final Screens

Selected screens from the prototype.

High-fidelity screens — To be added
Learnings

What I'm taking forward.

Designing for grief demands clarity, control and consent. Calm hierarchy and guided completion beat data density. Memories must always remain opt-in.